As Chief Marketing Officer, I was tasked with consolidating a confused brand and marketing strategy. The company was in two location, Fort Lauderdale, FL and Austin, TX, and Northern Virginia and had four websites based on their internal structure. They had multiple unmanaged Facebook Pages, no social media strategy, and a marketing/sales strategy built upon commoditized leads.
Over two years Recovery Unplugged was unified into a singular brand, the marketing strategy evolved from Search Driven to a balanced approach of brand, social media, and search, and doubled it’s admissions in the first 15 months. It now has expanded into Nashville, TN and it’s #iPartySober and #WeirdAndClean initiatives are redefining what recovery looks like.