As the Vice President of Business Development at Dunhill Vacations, I am overseeing an overhaul of the website, developing social media strategies, and reviewing our technical decision making on list acquisition. With 2.5 million subscribers and growing, Dunhill Vacation News is one of the largest travel newsletters.
This project is particularly interesting because the 3 year old business had originally not focused on the website at all. Through a focus on name acquisition and email marketing, the website simply listed the offers from the newsletter. To better prepare the website, we have overhauled the back-end systems, re-categorized content, and have been preparing for an information architecture overhaul.