The Josh Levy for Mayor campaign was horribly underfunded against two established politicians. By leveraging retail politics and strategic Internet Marketing, we gained credibility, and were able to raise enough funds to compete.
Each of the other two campaigns outspent us 2:1, but we got more votes than them combined.
As Mayor Levy Put it, “In a three-way race that we were outspent 2:1, we got more votes than both opponents combined, and won each of the 58 precincts in the city, across all demographic groups.”
That’s acting strategically.