From 2001 until today, I have worked with some of the most unique intersections of technology and consumer branding. CreditCards.com, Relationship.com, Love Tactics, Shop.com, Debt.com, and Recovery Unplugged are some of the bigger opportunities I’ve had to work with.
All of these opportunities involved the use of technology to grow the brand. CreditCards.com, Relationship,com, and Shop.com all grew in the Internet’s second wave, riding the “Content is King” that defined the early Google Era of the Internet.
Recovery Unplugged has a unique approach to treat addiction, combining medication assisted treatment with their unique Music Assisted Treatment™ program that using music, instead of 12-Step, to teach therapeutic techniques. With a musical brand, replacing dry search marketing with lively audio and video grew from a brand relying on 20+ year old hits to a brand that spoke to the coveted Gen-Z client base.