YouTube as Search Engine

YouTube is the Second Largest Search Engine.

People go straight to YouTube, looking for content.  In addition, content on YouTube filters into Google Video Search and Google Video Results on the “All” results page, but YouTube searches themselves are increasingly valuable.

Is your Brand Utilizing YouTube Properly?

YouTube Channels Matter

You definitely need a YouTube Channel, and that Channel should be optimized on your name.  When you are uploading videos, you want to make certain that people looking for you find your official page.  (Yes you can create multiple YouTube Channels, but how and why you’d do that is a more advanced topic).

Your Name, images, description, all these things matter.  Setting up your Brand Account is critical if you want to share access with others, or separate your professional and business life, and you can learn about Brand Accounts from Google, Manage your Brand Account.

YouTube Video Optimization Matters

If you are competing on a competitive generic phrase, you can spend endless hours working on learning SEO both on your website and on YouTube as a platform.  For Basics, you want to focus on the core areas of ranking:

  • Use the Brand Keyword in the Title
  • Compelling Thumbnail and Title that encourages people to click on your video
  • Say Your Target Keyword (so it gets transcribed)
  • Invite people to comment and subscribe in the video
  • Ask People to Subscribe to the channel
  • Promote Your Video to get Views (on your Blog, on Twitter, in your Email Signature, everywhere)

YouTube Can and Will Drive Quality Traffic

YouTube gets people looking for entertainment and information.  If your video offers either, it’s a great way to promote your brand, and a great way to engage with your customers, clients, and prospects.


Video Emails Triple Click Through Rates

One of the most important metrics for successful email campaigns in the click to open rate. Getting messages into the inbox is important, but you still need to get the recipient to open the email and then take action based upon it. The use of useful images has always generated a higher click rate, but now studies are showing that using video triples the click through rate of email campaigns.

Implix recommended that to embed video, include a thumbnail in the email with a clear play button, which invites people to click over to the website to view the video.

Branding in Social Media Worlds

Consumer Branding companies appear to be wising up that the Internet can be used for more than CPC/CPA deals for Internet dealers.  Not only can you do CPM advertising deals to promote your brand like you did on television, but interactive media helps you engage your customer base.

Look at, PULL-UPS The Potty Project, with a reality TV type approach showing 6 families potty training.  This follows their viral success of the Potty Dance, where families could send in their videos of the Potty Dance for a competition.  They received 75 entries and over 600,000 viewers… not bad for a brand whose primary process if keeping the child from peeing over the house.

Using Social Media, companies are finding a large click rate despite not incentivizing the offers.  In part because of the newness, social media interactions aren’t seen as intrusive the way email marketing has become.