If you aren’t in an urban area, are slightly older, and white, you probably think that Twitter is the most over-hyped thing on the Internet. You may know some people that use it, but it seems silly and pointless. You use your phone to call/text people, Facebook is still the leading social media engine where you swap pictures of your kids with old classmates, etc.
But Twitter has had tremendous growth amongst the non-white population. According to Pew Research, “Twitter Update 2011“, while only 9% of White Internet users use Twitter, 25% of Black Internet users and 19% of Hispanic Internet users use TWitter, and half of all Twitter users use Twitter on their phone.
If your product/service needs to reach minority Internet users or young Internet users, you need to have a Twitter strategy.