SEO Friendly Content: The Holistic Approach to Web Design

When I started in SEO, everyone wanted a silver bullet.  As the years passed, people still want a silver bullet, but more and more clients and companies realize that SEO is part of the web site design process, not a bolt on service.  Sure you can do bolt-on SEO spamming, but it’s really expensive, time consuming, and only worthwhile for very wealthy companies in hyper competitive areas.

I saw another business blogger talking about Promoting Your Business For Free, and there is a discussion of business tools like blogs and press releases, and using social media to get word out, but not a word about SEO.  What’s a shame is every piece of advice he has on that article is good for someone doing SEO.  Add a little bit of ideas on keyword research, focusing on the topics your potential customers are searching for, and you’d have the basics for writing SEO-friendly copy without getting into the details of keyword density and emphasis.

A press release and a spider-friendly “landing page” aren’t so dissimilar, and it amazes me that to this day there isn’t anyone really offering the combined SEO/PR service (hint, hint, keep an eye on my site, I’m working with a PR firm to put an offering together).  Twitter is a great way to reach like minded individuals, but not necessarily a great way to build sustainable traffic.

One thought on “SEO Friendly Content: The Holistic Approach to Web Design

  1. Hi Alex,

    I saw you commented on my blog and are talking about SEO. To be honest, the only reason I didn’t talk about it is because I have little experience of using it directly. Feel free to speak further on the benefits either using the comments box or even make a guess blog post. I would be delighted to get your input.

    I’m learning too so would pleased to hear drom someone in the know. 🙂

    Best regards,

    Jeremy

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