Last week, Facebook announced that they would support Twitter for Facebook Pages. This seems to shock Mashable, but I’m not sure why. Facebook offers Pages (formerly fan pages) as an enticement to businesses. You can advertise them, add applications to them, message them, all sorts of functionality for businesses to use Facebook for marketing and pay Facebook to run CPC ads for their Page.
Hellotxt added support for Pages a while back, which would let you cross Publish to your Facebook Page, Twitter, and a few dozen other social media sites. If I’m Facebook, I want to be the core of your Social Media existence, and letting your updates auto-post to Twitter makes sense. A business doing social media is likely to do Twitter and Facebook, so if you’re Facebook, why have them go to a third party, when you can make yourself the center of their Social Media world.
Facebook offers tremendous tools for online interaction with customers, Twitter offers some buzz. If I can’t have dedicated people for both, I either need a cross posting tool, or having one update the other. I see no threat to Facebook from this, and a way of enhancing the service that they want to charge people to advertisement.