As a Technical Business Strategist, Alex Hochberger turned from an ignored resource into the crown of the business. Upon his arrival, the side averaged less than 2,000 visits a month and 800 search engine visits. Two and a half years later, the business is growing, with 200,000 – 300,000 monthly visits, and 35,000 visits from search. The organization now needs a full team to manage the website and operations.